After dealing with dry ends and hair that needed more softness and shine, I started incorporating the Shiseido Fino line into my haircare routine. I’ve been using the shampoo, conditioner and the viral Premium Touch Hair Mask and I wanted to share how I use them, what each product does for my hair and whether I think they’re actually worth the hype.
WHY I STARTED USING FINO?
I’m always looking for products that can make my hair feel softer, smoother and more polished without turning my routine into a ten-step process. After seeing the Fino hair mask everywhere, I decided to try more than just the viral product and incorporate the shampoo and conditioner into my routine too.
What caught my attention was the promise of moisture, shine and a smoother finish, especially for hair that feels dry or damaged.
1. Fino Premium Touch Shampoo
I start with the shampoo to cleanse my scalp and hair before going in with the more conditioning products. I focus it mainly on my scalp and let the lather run through the lengths rather than aggressively washing my ends.
2. Fino Premium Touch Hair Mask
This is the product that made Fino go viral, and it’s the step I use when my hair needs a little more attention. I apply the mask mainly through the lengths and ends and let it sit before rinsing thoroughly. My favorite part is how smooth and glossy my hair feels afterward.
3. Fino Premium Touch Conditioner
This is the last step to seal the hair. I apply it through the mid-lengths and ends, where my hair needs the most softness, and leave it on for a few minutes before rinsing.
How I Use the Full Fino Routine
I don’t use every product in exactly the same way every wash day. I start with the shampoo, follow with the conditioner, and when my hair feels especially dry or needs more softness, I swap in the hair mask or use it as my deeper treatment step. The key for me is focusing the richer products on the mid-lengths and ends rather than overloading the roots.
My Results
What I notice most is how much softer and more polished my hair feels after using the routine. My ends look smoother, my hair has more shine, and it feels easier to style. For me, the biggest difference is the finish, especially when I use the mask.
Is Fino Worth the Hype?
For me, YES – especially if your hair tends to feel dry, dull or rough through the lengths. I think the mask deserves the attention it gets, but I also like having the shampoo and conditioner as part of the same routine because it makes the whole experience feel more consistent.
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